AI Product Strategy & Adoption
Helping organizations move GenAI from proof-of-concept to something people actually use — strategy, workshops, and delivery scoping for enterprise and regulated environments.
Mark Two AB — Barcelona
Digital product, AI & UX consulting — grounded in delivered work.
A small, independent consultancy led by Marcus Hansson and Hazel Hanus-Haim, bringing 20+ years each in product strategy, AI adoption, and user experience to organizations that need things done right.
See our workWho we are
Mark Two AB is the consultancy Marcus Hansson and Hazel Hanus-Haim built to do the kind of work they believe in: grounded in real user needs, delivered without unnecessary process, and honest about trade-offs. Marcus focuses on product strategy and AI adoption; Hazel focuses on UX and communications — together covering a project from early strategy through to the interface and message a user actually sees. For larger engagements, we bring in trusted specialists from our network rather than overpromising what a two-person team can do alone.
What we offer
Product Ownership & Agile Delivery
Backlog, roadmap, and sprint management for complex, multi-stakeholder products — including work inside SAFe/Agile Release Trains.
UX Strategy & Design
User research, interaction design, accessibility (WCAG 2.1), and design systems that hold up at scale.
Digital Transformation & Change
Redesigning processes and driving adoption across large organizations — from an 11-step workflow cut to 4, to new booking and reporting systems.
Marketing & Communications Strategy
Omni-channel content and communication strategy that keeps a brand consistent from campaign to customer support.
Team
Marcus Hansson
Product & AI Consultant
20+ years in digital, data, and AI product leadership. Currently advising on AI adoption via Axontech, previously UX Lead for Sweden's national healthcare ID platform (Inera) and digital transformation for MKB Fastigheter. MSc Human-Computer Interaction.
LinkedIn ↗
Hazel Hanus-Haim
UX, Marketing & Communications Consultant
20 years bridging UX and brand communications. UX Director for Samsung Nordic/Cheil, and six years leading UX and information architecture for Sony Mobile's 60+ global websites.
LinkedIn ↗Selected work
Inera Design System
Part of building a new design system for Inera / 1177 in Figma, covering all the parts Inera's services need for a brand update.
Role: UX Lead for the SITHS project, UX forum member, experience strategy.
Re-design of SITHS
UX Lead for a full redesign of SITHS services, which provide every healthcare worker in Sweden with a secure ID card. The assignment included writing developer requirements and all UX design.
Role: UX Lead, user experience demand manager.
Re-design of service reports
MKB's service reporting process needed simplifying. A Design Thinking workshop and new UI designs delivered an updated service in record time — cutting an 11-step process to 4.
Role: Design Thinking workshop leader, technical lead, UX Lead.
Get in touch
Have a project, a question, or want to know more about what we do? Send us a note.